Glow Definition
A cleanser is the foundational step in any skincare routine — used as the first step to gently lift buildup, excess oil, or debris — without overwhelming the skin. From gel and balm formats to milky emulsions and cream-to-foam hybrids, the goal is always the same: to create a clean, balanced canvas for what follows. Unlike harsher soaps or makeup removers, cleansers are formulated specifically for the face and vary based on skin type and sensitivity.
The best cleansers set the tone — literally and figuratively — for what comes next. A well-formulated cleanse supports your toner’s absorption, helps prep the skin for layers like essence and serum, and helps minimize buildup from lingering residue. Whether used solo or in a double-cleansing routine, this foundational step clears the way for your routine to unfold with more ease, helping each layer settle in smoothly.
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Why It Matters
Cleansing is more than a quick rinse — it’s the beginning of your entire glow routine. A well-formulated cleanser removes traces of sunscreen, buildup, and environmental stressors that collect throughout the day, while respecting the skin’s barrier in the process. For those who wear makeup or SPF daily, double cleansing (typically starting with an oil-based balm followed by a gentle gel or cream) offers a more thorough prep step — especially when starting with an oil-based formula.
This foundational step also preps your skin to fully receive what comes next — from hydrating toners to lightweight essences and glow-boosting serums. Without a proper cleanse, even the most potent formulas won’t absorb as effectively. Think of it as the opening act your skin needs to shine.
GLOW TIP Always cleanse with intention — not aggression. Take at least 60 seconds to massage your cleanser in, allowing ingredients to do their work while anchoring your routine in presence.
Why We Love It For Glow
Cleansers do more than wash away the day — they signal the start of something deliberate. The right cleanser in skincare respects the skin’s barrier, preps it for the glow to come, and never leaves it feeling tight or stripped. It’s how glow routines begin on the right note: calm, clean, and receptive.
But the best ones go further. They support transitions — from makeup removal to second-step refining, from daytime buildup to nighttime renewal. Whether you double cleanse or prefer a one-step ritual, your cleanser sets the tone (and texture) of your entire routine. We love a formula that clears the way for toners, essences, and serums to do their job better — because real glow isn’t layered on top, it’s unlocked from the start.
Reach for Tatcha The Rice Wash — a luxe daily cleanser that transforms the rinse-off step into a soft-glow ritual — plush, balanced, and beautifully formulated.
The creamy texture lathers into a cushiony foam that never feels harsh, making it a standout for glow-first routines. It layers seamlessly before toner, essence, or serum, and feels like a quiet reset for skin and senses alike.
FAQ
What does a cleanser do in a glow-focused skincare routine?
A cleanser removes impurities, excess oil, and residue from the skin — but in a glow-focused routine, it also sets the stage for everything that follows. The right cleanser supports a balanced base, helping your next steps layer smoothly without disrupting the skin’s natural rhythm.
Do I need to double cleanse for glowing skin?
Not always — but it can help. Double cleansing typically involves using an oil-based cleanser first to dissolve sunscreen or makeup, followed by a water-based cleanser to purify the skin. This method is especially helpful at night if you’re wearing SPF or long-wear makeup, offering a more complete refresh before moving into the rest of your glow-focused routine.
Should my cleanser be hydrating or exfoliating?
That depends on your skin’s needs and the rest of your routine. A hydrating cleanser is often chosen for its gentle feel and skin-aligned balance — especially if your routine includes actives. An exfoliating cleanser can be rotated in a few times a week as a polishing step — but in most glow routines, a gentle, hydrating formula is the daily go-to.